- 15/07/2022
The Backside of Liberty Leading The People
Arnaud Pitz, Creative Director & Founder at egghunter, Jury President of the Creative Belgium Awards 2022: “The Backside of the Liberty is brave at all stages of the process. You need big balls to produce an idea that can be completely f*** up in production. An idea for a B2B brand becoming a huge OOH hanging over the facade of the Louvre… It’s brave to think “no big deal… we take the painting of Delacroix and we give it another point of view!” The result? Something far away from the typical Belgian productions. Something with an international touch, with the quality we are not used to see in Belgium. Congratulations to Air Brussels and Elina Kechicheva, the photographer, who remind us once again that execution is key and makes all the difference.”
- Creative Belgium Awards (2021)
- Grand Prix, Outdoor
- Silver, Outdoor
- Bronze, Press
- Agency: Air Brussels
- Brand: Qualcomm
- Creative Director: Creative Council
- Creative: Karel De Mulder, Tom Galle, John Benois, Arnaud Bailly, Romain Félix, Eric Hollander
- Designer: Laurent Lejeune, Boris Delire
- Photography: Elina Kechicheva
- Production Company: La Multinationale
- Agency Producer: Berengère Lurquin
- Desktop Publisher: Denis Haillez
- Art Buyer: Judith Haïk
- PR: Hill+Knowlton
- Account: Pauline Heraly, Amandine Marion, Louis Gheysens
- Client: Audrey Scozzaro Ferrazzini
